You have probably seen the stories of people literally living off competition winnings. For these people, holidays can be so common they become a way of life.
Permitz sets up hundreds of competitions each year for Promoters and have seen ALL of the tricks and we are now happy to share some of secrets with you.There are some simple rules you can follow to increase your chances of winning.
Target particular promotions
The simplest way to win a competition is to enter one that doesn’t have many entries.
Some competitions get hundreds of thousands of entries, there isn’t much point in targeting those competitions. Public lotteries have ridiculously low odds of winning and cost money to enter. You should never have to pay to enter a trade promotion.
Permitz conducts a large number of competition draws for Promoters so has a good understanding of which competitions attract entries.
One of the most important factors in determining the number of entries a competition is how many people know about it. If you have read about a competition in a public forum, seen it advertised on TV and heard about it on radio, then chances are, you won’t be the only entrant.
There are a few other important factors and by something called multivariate analysis, which is much less fancy than it sounds, we are developing a tool for determining the approximate number of entries a competition will get. This works well with our clients in the design of a competition but could also be a secret weapon (well, until now) for you folk who simply want to win competitions… Want to know more about that? Send us an email to email@example.com with the subject line ‘Entry tips.’
Of course, nothing in life is certain, in fact, in competitions there is no direct correlation between these factors and your chance of winning, merely a chance they may improve your chances (mhh.. hows that for a disclaimer).
Greater effort= greater potential reward
Competitions which require you to run through hoops to enter scare entrants away i.e. visit x website, then complete a long survey, then share it with your friend, and then purchase our product and go back to our website.
Our advice for Promoters is always ‘keep it simply.’ Our advice for you, seeking to win a competition, is target those that are complex or require a purchase to enter or seem like they would be too hard for others to enter.
Follow the terms and conditions
The competition terms and conditions are the rules which both you and the Promoter must follow. The competition terms and conditions set out how many times you can enter, how to enter, what the prizes are and so on.
If you think you are being smart by entering using slightly different variations of your name, despite this being in breach of the terms, then think again. If you think that your entry script will guarantee your success in a competition, when the use of such methods is prohibited, then think again. Promoters are well aware of the tricks used by some entrants to win.
By following the competition terms and conditions you can ensure that your entries are not disqualified.
Avoid competitions which are potentially bogus
A reasonably significant risk with any competition is that the prizes on offer will never leave the office of the Promoter (or simply don’t exist). There are very significant fines and other penalties for companies running competitions in this way, but… how do you know which competitions are potentially bogus?
One easy way is to check the competition terms and conditions to ensure, if the competition is a chance-based competition, that it is approved by the correct competition permits. Competition permits are not needed in all States or for all competitions but if a competition is open nationally and is a chance-based competition, then it would usually have a permit from NSW and the ACT (although there are some exceptions in the ACT).