Tag Archives: Trade promotion permits

Competitions that Stand Out

Be unique

It’s peak time again for marketing in Australia, as brands seek to stand out in the Summer. Consumer competitions are one way to do this. I am involved in hundreds of competitions every year and see some great examples.

Competitions are effective for many types of businesses. Just last week, we worked on competitions conducted by charities, clothing brands and hotels. We also had the pleasure of working on a competition connected to Sir Richard Branson.

Here are four tips for running successful competitions:

1. Many and often- Competitions can give consumers a sense of excitement. Running competitions regularly associates your band with that feeling. For example, running regular competitions on Facebook will encourage consumers to keep checking back in, to see what they can win and to see if they have won. There is a specific type of licence which can be useful for this strategy, called a blanket permit, allowing a business to run as many competitions as they like.

2. Keep entry simple- I am often involved in competitions from start to finish, and as a result, see the number of entries received. There is a direct correlation between the ease of entry and the number of entries received. Whilst this may sound obvious, too many competitions ask you to enter online and then share your entry on Facebook and then purchase a product and then share again. Resist the temptation to overexploit the potential of a competition.

3. Keep it interesting- Prizes and the method of entry need to be designed for your intended audience. Whoever your audience, there will always be a positive response to simple gamification type tricks, like awarding bonus entries (so long as the bonus entries are not too hard to gain.

4. Keep it proportional- Larger cash prizes do not necessarily result in a greater number of entries. Essentially, a competition is a trade between the chance to win (given by you to the consumer) and the disclosure of personal information or the purchase of a product by the consumer. The trade should be a fair trade. Just as important as a prize pool is an entrant’s perception of their chance of winning. There won’t be much of a difference in terms of how many entries you receive if you give away $10k vs $20k. If you are planning to run a massive competition, consider Prize Insurance, which gives entrants you draw the chance to win an amount such as $100k or $1 Million- the cost of such promotions is much lower than you might think.

For competition ideas, info on the requirements or competition permits, send me an email to info @permitzgroup.com or call me on 0406 509 198

Permitz Group joins ADMA

Permitz are committed to the improved understanding of trade promotion laws across Australian businesses. The company has written a number of guidelines aimed at explaining the complex maze of trade promotion laws in simple english.

Permitz has recognised the important role that industry associations play in promoting the industry and assisting members. Permitz identified ADMA as being a key player in both representing the industry and improving general awareness of regulatory obligations in relation to marketing, privacy, spam act compliance, among others.

As Australia’s largest marketing and advertising association, ADMA protects, supports and champions excellence in data-driven marketing and advertising in Australia, and beyond.

By joining ADMA, Permitz has clearly signaled its intention to continue to focus efforts on supporting the industry and those who work in advertising or marketing roles.

ADMA LogoLearn more about ADMA here.

For information about the need for trade promotion lottery permits, competition terms and conditions, Facebook competition requirements, please send us a request here.


Trade promotion permit costs

Whether you are looking at running a simple online or facebook competition, or something a little more complex, perhaps involving Premium SMS or voting- Permitz can help. Permitz have translated complexity, found in the trade promotion permit conditions and state guidelines, into a simple and easy to follow process.

Competition permits are required for chance-based competitions that are run nationally. Each state has a different set of requirements, that makes it difficult to ensure you comply. There is a push by a number of business groups, including the NSW Business Chamber, to reduce the regulatory burden. We can assist businesses right now by translating the complex requirements into simple to follow instructions. We can take care of the competition permit application process and obtain competition permits quickly and without hassle.

We have developed nationally compliant terms and conditions, that have been reviewed by a number of leading law firms and in-house legal teams as well as the trade promotion permit lottery departments.

A risk when apply for trade promotion permits is the need to lodge amendments to make changes to terms and conditions already approved by other states. If an amendment is required as a result of an oversight on our behalf, we pay the fee and don’t charge you extra. This ensures we get it right, the first time!

If you are looking for a quick and obligation free quote, including permit costs, complete our quote form. There is no obligation to proceed to use our services, so if you are just after the costs, complete our quote form for a quote to be delivered instantly to your email inbox.

We offer Premium SMS set up and revenue share that you simply won’t find elsewhere.

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